Sunday, June 13, 2010

Felix Chevrolet

Auto dealer Winslow Felix put up this classic sign in 1957 when he got permission from his friend, filmmaker Pat Sullivan, to use the Felix the Cat image on his Chevrolet dealership. Felix Chevrolet still operates as a car dealership and is located at West Figueroa Boulevard and South Jefferson Street next to the University of Southern California campus.

Here is a closer view of the 3-sided sign:
Unlike most of L.A.'s 1950s signs, the Felix Chevrolet sign is protected from unilateral demolition or alteration because it was designated as a City of Los Angeles Historic-Cultural Monument in 2007.